The all conquering social network has set its sights on the world of Voip by announcing plans to enter the marketplace and challenge the dominance of Skype by providing a much improved and more versatile, free OTT platform to its users.
In the past 10 years since Skype first entered the Voip marketplace, their have been several challengers made to its throne from the biggest industry players, ranging from Google to MSN, but none have been able to tempt customers away from Skypes incredibly popular business model.
But that was before the almighty Facebook came along - surely the most well placed and resourced company to offer a serious challenge to Skype's market dominance. The book will soon have reached 1 billion users, with approximately half of all users accessing the site via their mobile phones on a regular basis.
A platform which, for most of its users, is already the primary place to interact and connect with others online. It also has a host of other advantages too, such as a phonebook and a host of most user-friendly features, such as pictures and videos.
It is indeed very plausible that Facebook will, in a short space of time, be able to match and surpass Skype's revenues, considering that Skype's premium model has already proven itself to be significantly more profitable per user than Facebook's advertising model.
And when i say far more profitable, i really mean it. Figures show that Facebook presently generates, on average, less than $10 per user per year in revenue. Compare this to Skype's advertising model which results in users paying an average of $100 per annum, and the difference is immense.
Quite a difference in profit potential, im sure you'll agree. But all of this conjecture is irrelevant until the new platform is launched and the opinion's of the marketplace can be accurately gauged. And with the backing of Microsoft now behind them, you can be sure that any stunt or tactic that the mighty 'book' attempt, will be counter-acted in kind.
So whatever allegiances you may have toward one company or the other, it seems certain that many great offers will be coming the way of the consumer in the coming months and years in a bid to tempt their business away from the competitor. And with the Voip market continuing to grow year on year, this battle could continue for many a year.
In the past 10 years since Skype first entered the Voip marketplace, their have been several challengers made to its throne from the biggest industry players, ranging from Google to MSN, but none have been able to tempt customers away from Skypes incredibly popular business model.
But that was before the almighty Facebook came along - surely the most well placed and resourced company to offer a serious challenge to Skype's market dominance. The book will soon have reached 1 billion users, with approximately half of all users accessing the site via their mobile phones on a regular basis.
A platform which, for most of its users, is already the primary place to interact and connect with others online. It also has a host of other advantages too, such as a phonebook and a host of most user-friendly features, such as pictures and videos.
It is indeed very plausible that Facebook will, in a short space of time, be able to match and surpass Skype's revenues, considering that Skype's premium model has already proven itself to be significantly more profitable per user than Facebook's advertising model.
And when i say far more profitable, i really mean it. Figures show that Facebook presently generates, on average, less than $10 per user per year in revenue. Compare this to Skype's advertising model which results in users paying an average of $100 per annum, and the difference is immense.
Quite a difference in profit potential, im sure you'll agree. But all of this conjecture is irrelevant until the new platform is launched and the opinion's of the marketplace can be accurately gauged. And with the backing of Microsoft now behind them, you can be sure that any stunt or tactic that the mighty 'book' attempt, will be counter-acted in kind.
So whatever allegiances you may have toward one company or the other, it seems certain that many great offers will be coming the way of the consumer in the coming months and years in a bid to tempt their business away from the competitor. And with the Voip market continuing to grow year on year, this battle could continue for many a year.
About the Author:
Saul Saresi writes regularly about Voip technology and systems for his site VoIPDito business voip uk More information about Voip can be found by visiting here business hosted pbx
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