Virgin media have declared their intent to enter the world of Voip with their new 'SmartCall' service. The service will enable customers to make use of the unlimited calls feature of their home talk plan of their mobile phone anywhere in the world via a Smartphone.
The only requirements in order for customers to take advantage of this service are that there is a broadband internet connection and that the user has the necessary Smartphone app. The app is required in order to detect whether or not a SmartCall is possible from the user's current location.
So with such ease of use and minimal cost to set up, it seems like Virgin may be onto a winner. Graham Oxby, their Executive Director certainly believes so: "SmartCall will, in effect, stretch the telephone cord from your home to wherever you are; from Cornwall to Bali."
He also explained how: "This service will not only make our customers lives infinitely easier, but will give them more value from their subscription plan than ever before".
Virgin has already commenced 'technical trials' of the new service and has received excellent feedback across the board, re-inforcing their belief that the service will be very much in demand. Currently the service is set to be rolled out to all customers at the start of 2013.
Until now, people have generally used Voip services such as Skype to negate the issue of expensive international calls, but Virgin hope to put a significant dent in their market share with their new initiative.
And although there is every chance that their new service will tempt some people away from the Skype model, with so many other companies offering discount Voice Over IP service packages, it seems that even - or especially - if the service proves successful, competition from all corners will increase as others attempt to copy the successful model.
Added to this the fact that Virgin are still newbies in the Voice Over IP field, and there are still a number of significant hurdles that they are going to have to overcome in order to convince customers that they are to be taken seriously and can compete in the marketplace.
As to whether or not the service catches on only time will tell. And in the mean time, if you're looking for a service provider that you can trust, be sure to choose one because they have a proven track record and rock solid credentials and not because they are the cheapest.
The only requirements in order for customers to take advantage of this service are that there is a broadband internet connection and that the user has the necessary Smartphone app. The app is required in order to detect whether or not a SmartCall is possible from the user's current location.
So with such ease of use and minimal cost to set up, it seems like Virgin may be onto a winner. Graham Oxby, their Executive Director certainly believes so: "SmartCall will, in effect, stretch the telephone cord from your home to wherever you are; from Cornwall to Bali."
He also explained how: "This service will not only make our customers lives infinitely easier, but will give them more value from their subscription plan than ever before".
Virgin has already commenced 'technical trials' of the new service and has received excellent feedback across the board, re-inforcing their belief that the service will be very much in demand. Currently the service is set to be rolled out to all customers at the start of 2013.
Until now, people have generally used Voip services such as Skype to negate the issue of expensive international calls, but Virgin hope to put a significant dent in their market share with their new initiative.
And although there is every chance that their new service will tempt some people away from the Skype model, with so many other companies offering discount Voice Over IP service packages, it seems that even - or especially - if the service proves successful, competition from all corners will increase as others attempt to copy the successful model.
Added to this the fact that Virgin are still newbies in the Voice Over IP field, and there are still a number of significant hurdles that they are going to have to overcome in order to convince customers that they are to be taken seriously and can compete in the marketplace.
As to whether or not the service catches on only time will tell. And in the mean time, if you're looking for a service provider that you can trust, be sure to choose one because they have a proven track record and rock solid credentials and not because they are the cheapest.
About the Author:
Saul Saresi writes regularly about Voip systems and technology for his website which can be found here business phone previous examples of his research and writing can be found here business voip system
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